SHARE Museums East invites expressions of interest for a facilitator for a short project

SHARE Museums East invites expressions of interest for a facilitator for a short project on the theme of: Driven Museums: gathering, collecting and employing data across all areas of museums practice



SHARE Museums East (SHARE) is the Museum Development Programme for the East of England. SHARE is hosted by Norfolk Museums Service and is funded  by Arts Council England. We provide development support to museums through supporting excellence, resilience, peer-to-peer and co-operative working across the sector. Our museum development programme delivers an annual training calendar, consultant- led group projects, small grants and provides sector information through a website, e-bulletin and Twitter feeds.


Project Summary

We are looking to build practical understanding of how to be a data- driven museum in 2022 and beyond. We would like to commission a short research and delivery project culminating in a resource for our website and a training session to launch this.


We want to encourage and support what Arts Council England calls an “informed and effective data culture” in our museums, including but not exclusively in the ways listed below. We hope to include a very wide variety of types of data relating to the full scope of museum business including financial, energy usage, audience development, social media, marketing, volunteer management, EDI etc.

·       Which data and key performance indicators are most appropriate for your museum

·       Where to look for and how to use publicly available data

·       Use of benchmarking data

·       How to collect and use data from your operations and visitors


The project should also develop a resource guidance document that can be uploaded onto the SHARE website. (SHARE will manage and fund the design aspects of the resource separately).


 Desired Project Outcomes/Outputs:


·       Museums will understand which data are appropriate to their operations and how to use them better


·       Museums in our region will benefit in a variety of ways including developmentally and financially from increased data- driven practice


·       A website resource giving clear guidance on how to be a data- driven museum, sources and uses of data, so museums can have a clear understanding of the why, what, which and how of using data in planning, evaluating, developing and reporting (this may be in PDF format).


·       A training event to launch the resource


The final structure of the project will be agreed with the SHARE team, ideally after a discussion around the proposal/ideas sent in as a response to this brief.


Further information




Responses to brief due in Wednesday 14 September
Appointment of Consultant By Friday 23 September
Delivery of project October 2022- February 2023
Project Management and Communication


The SHARE team will liaise with the Consultant, in a schedule to be agreed after appointment..


How to apply

Please send a proposal outlining how you would fulfil this brief, including why this is a worthwhile project, a brief list of the different topics and types of data that should be included and the form of web resource you would suggest


The maximum budget available is up to £4,000 plus VAT for the project.  Please include an approximate breakdown of the budget as part of your tender.  This should be fully inclusive of all expenses.


We invite submissions from individuals and partnerships.


Please submit your response by 5pm on Wednesday 14 September 2022.


Applications will be assessed against the following criteria:


·       Value for money

·       Specific, relevant knowledge and experience

·       Evidence of previous work with cultural organisations, and in particular an understanding of the needs and resource issues of smaller organisations

·       Evidence of ability to work flexibly

·       Ability to deliver the project on time and to budget


For your response to the brief and/or queries:


Kathy Moore, Museum Development Project Officer

01603 493646