In Your Customers Shoes: Northern Museums Visitor Experience Consortium 2023

Museums across the North of England are invited to take part in an exciting programme this summer.  ‘In Your Customers Shoes’ aims to put those who daily come face-to-face with visitors in the shoes of those visiting.

What does it involve?

Each participating museum agrees to send its staff or volunteers to three other museum sites between August and October 2023.  You are asked to assess the museum you visit in all aspects of the offer from online presence to visitor engagement and submit your report via an online questionnaire. In return, your museum will receive three reports from people from other museums who have visited your site.

The programme has been running for several years and is a great way for staff and volunteers to have an interesting and enjoyable day out and bring enthusiasm and ideas back to their home site.  The museums they visit receive valuable comments and realistic recommendations for service improvement.

There is no charge to take part and most museums will be able to reclaim travel and admission costs for their participants.

Information session – 13 July 

Find out more about it at an online information meeting on 13 July at 2.00pm.

Book your place here

Briefing Session for Participating Museums

We advise that participating museums attend an online briefing session.  You can choose either:


Points to note:

  • If you would like to take part, please sign up by 24 July
  • The visits must be carried out by 31 October
  • Free to join; support towards travel costs may be available.
  • There is an online sign-up form at: