Get Ready for Google Analytics 4

Get ready for Google Analytics 4

Museum Development England is pleased to present this Google Analytics 4 webinar featuring Data Analytics & Insight specialist and Digital Culture Network Tech Champion James Akers.

Google Analytics 4 is replacing Universal Analytics for tracking and reviewing your website audience data and insights. On July 1, 2023 all standard Universal Analytics properties will stop processing new hits. This webinar will provide you with the key information for what you need to do ahead of the switchover, what the key differences are and what do you need to know as museums and how to utilise Google Analytics 4 to inform your digital audience engagement.

James Akers is one of Arts Council England’s Digital Culture Network Tech Champions; specialising in Data Analytics & Insight. Prior to this role at DCN James led digital teams at the University of Cumbria and Manchester Metropolitan University, using digital analytics to identify trends and develop data-driven decision making.

The Digital Culture Network is an Arts Council England initiative which provides practical, on the ground help to the arts and culture sector. The network supports digital skills and leadership development – provided through 1-2-1’s, resources and events.  The session will be facilitated by Rachel Cartwright, Digital Engagement Officer for South West Museum Development.

For more information or to book visit the South West Museum Development website.