Art Fundraising and Philanthropy Course

Essentials in Individual Giving

This course will help you identify the most appropriate individual giving scheme for your potential supporters. You’ll learn about the different ways that individuals give, how to identify their motivations, and how to plan the journey from one-time donor to a longer-term relationship.

Who is it for?

Essentials in Individual Giving is for people who are early in their fundraising career or those from other careers who want to understand more about how to raise money from individuals. The course is excellent as an induction tool for new fundraisers in the arts, culture and heritage sectors.

What will I learn?

  • How to develop an individual giving programme suited to your organisation or project
  • A better understanding of how to identify individual prospects
  • The motivations for individual giving, and the factors influencing their decision
  • Take away a “toolkit” for developing donor journeys
  • Further resources to generate ideas
  • The latest trends in fundraising via our specialist national data

Prices start from £80+VAT, with discounts for Sector Partner Members, freelancers and organisations with £500K or less annual turnover.

Please click here for more information


People's History Museum, Manchester
People's History Museum, Manchester