An Introduction to Online Marketing

This national online Museum Development workshop will provide an introduction to digital marketing for museums.

The session will take you through the principles of marketing – we’ll look at what marketing is and why we use it. Your marketing tools are the channels you’re using – your website, social media, email newsletters – and we’ll look at how to match those channels with the right messaging.

We’ll explore how to go about dividing your resources between your marketing channels, and we’ll give a brief introduction to analytics.

What will participants gain?

  • Tools to help them get started on digital planning
  • Understanding of the key elements of digital engagement
  • Awareness of the difference between digital channels and when to use them


Session leaders

This national online workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Caroline Griffin, an experienced consultant specialising in audience development and marketing in the cultural and creative sector. Caroline has developed a strong reputation in market assessment and analysis, market research, audience development, audience-focused organisational change, developing diverse audiences, digital engagement strategies, stakeholder development, evaluation and market development for creative businesses.

She is currently working as National Communications Manager for Creative People and Places, a role which involves supporting the 30 CPP projects to work and learn together, as well as to create a shared voice for the network to share their approach within the arts and cultural sector and beyond.


Who should attend?

This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.

Please book your ticket here if you are based in Yorkshire & the Humber. If you are based in another region, we kindly ask you to book through your local Museum Development provider which you can find the details for here.

Some tickets are also available for non-accredited museums or heritage sites and freelancers in the sector.



At MDUK we are committed to making our training as accessible as possible and as such live captioning will be provided on the day. If you have further access needs we have a dedicated budget to cater for this so please do outline any requirements at the time of booking.

This training is being recorded and will be available for 1 year after the event with accessible subtitles and transcripts.


Click Here to Book