An Introduction to Online Content Creation

This national online Museum Development workshop will provide an introduction to digital content creation for museums.

Understanding where to begin with creating content that engages your audiences can be a stumbling block. This session will ensure you get to grips with aligning your objectives with the right platforms and the right content. You’ll look at how different types of content will achieve different outcomes, you’ll gain tips on how to create content with limited resources, and you’ll look at how to measure impact.

What will participants gain?

  • Understanding of how to structure content
  • Tips and best practices on creating content
  • Insights on how to evaluate content

Session leaders

This national online workshop is being hosted by the Arts Marketing Association on behalf of Museum Development providers in England and Wales. The session is being led by Annie Andoh. Annie started her career by working in an array of marketing and advertising agencies, running social media campaigns for the likes of Rolls-Royce, Bodyshop, Sony Music, IBM, Sky Cinema and Pernod Ricard. Since finding a home at the V&A as Social Media Manager, she has implemented a dynamic social strategy putting visual identity and audience insights at the heart of content, propelling the museum to connecting with audiences in new ways.

Who should attend?

This session is aimed at all Accredited museums and those working towards Accreditation in England and Wales. This webinar is most suitable as an introduction to the topic or as a refresher.

Please book your ticket here if you are based in Yorkshire & the Humber. If you are based in another region, we kindly ask you to book through your local Museum Development provider which you can find the details for here.

Some tickets are also available for non-accredited museums or heritage sites and freelancers in the sector.


At MDUK we are committed to making our training as accessible as possible and as such live captioning will be provided on the day. If you have further access needs we have a dedicated budget to cater for this so please do outline any requirements at the time of booking.

This training is being recorded and will be available for 1 year after the event with accessible subtitles and transcripts.

Click Here to Book