Training and events

Elevenses – Tuesday 28th September

Environmental Sustainability: Looking at objects through an eco-lens 

Join us with Bridget McKenzie from Climate Museum UK, and Dorcas Taylor and Christine Rostron from Scarborough Museums Trust to explore a method for exploring objects from the perspective of climate change. 

28 September 2021

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An Introduction to Online Marketing

This national online Museum Development workshop will provide an introduction to digital marketing for museums.

The session will take you through the principles of marketing – we’ll look at what marketing is and why we use it. Your marketing tools are the channels you’re using – your website, social media, email newsletters – and we’ll look at how to match those channels with the right messaging.

We’ll explore how to go about dividing your resources between your marketing channels, and we’ll give a brief introduction to analytics.

14 September 2021

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An Introduction to Online Audience Segmentation

This national online Museum Development workshop will provide an introduction to digital audience segmentation for museums.

The session will give you a grounding in what segmentation is and how it can help you better understand your audiences. We’ll look at what sort of data you need; touch on the different models that you may have heard of; we’ll look at methods of data collection, and we’ll use some case studies to illustrate what works and how it works.

30 September 2021

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East Riding and Northern Lincolnshire Museum Forum

Looking Locally – Audiences and Marketing

MDY Museum Forums are a chance to connect with colleagues from your region, share your experiences and and discuss the issues that are important to you.

23 September 2021 · Sledmere House

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South Yorkshire Museum Forum

Blending Online & On-Site Visitor Experience

MDY Museum Forums are a chance to connect with colleagues from your region, share your experiences and and discuss the issues that are important to you.

29 September 2021 · South Yorkshire Aircraft Museum

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Collections Trust: Documentation Policy, Procedures, and Planning

In this session we will go through the Accreditation requirements for documentation policy (5.1) and the Spectrum primary procedures (5.2) including documentation planning, with signposting to further guidance and examples online.

Suitable for those responsible for these aspects of collection management, and for museum Accreditation.

9 September 2021

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Elevenses – Monday 6th September

Heritage Compass – develop your business resilience and sustainability

Find out about opportunities for support on resilience and sustainability through Heritage Compass, a business support programme run by Cause 4.

6 September 2021

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Elevenses – Thursday 16th September

Inclusivity & Relevance – Dive into Arts Council England’s Investment Principles

The first in a series of sessions exploring what Arts Council England’s Investment Principles mean and how your organisation might use them to apply for funding. Arts Council staff will talk us through resources and information, and enhance your understanding of how you can align your work with their funding criteria. Plenty of opportunities for questions and discussion.

16 September 2021

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Elevenses – Wednesday 22nd September

Environmental Responsibility – Dive into Arts Council England’s Investment Principles

The second in a series of sessions exploring what Arts Council England’s Investment Principles mean and how your organisation might use them to apply for funding. Arts Council staff will talk us through resources and information, and enhance your understanding of how you can align your work with their funding criteria. Plenty of opportunities for questions and discussion.

22 September 2021

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